completed

SME Course 1:

Introduction to Marketing

January 16 - February 13, 2009

Overview

Tokyo Development Learning Center offered a course “Introduction to Marketing” as a capacity building seminar series for domestic businesses, especially SMEs. The course aimed to help SMEs grow in today’s competitive, global environment, enabling them to thrive and serve their communities as the engine of economic growth, provided by the Central Japan Industries Association (ChuSanRen). The course, consisting of 5 modules conducted over a 5-week period, covered marketing concept and strategy, as well as case studies of good practice from international and regional firms in Asian countries.

Upon completion of the course, participants became to:

Define the purpose of marketing
Analyze their products’ marketing mix of 4Ps
Use knowledge of product and market life cycle to identify target market
Understand relationship marketing and the Internet’s impact on marketing
Develop a marketing plan/strategy for company product

Resources

The Central Japan Industries Association (ChuSanRen) lectured a course. The ChuSanRen is a nationwide management specialist’s association with a membership of 800 companies/organizations. Established in 1948 under the auspices of Japan’s Ministry of International Trade and Industry (MITI), ChuSanRen was originally tasked with supporting the reconstruction and development of industries in central Japan in the post-war era.

Main Speaker

Mr. Hisazumi Matsuzaki, Management Consultant, ChuSanRen

Mr.Matsuzaki, speaker and author, is highly regarded for his expertise in Marketing, Manufacturing Management, Human Resource Development, Organizational Management and Communications. Numerous research papers and books have been published in his native Japan as well as Taiwan, China and Korea. Books include “Learning the Toyota Production System through the English Language”, “5S and English Expression for Kaizen”.

Course Structure

MODULE 1: INTRODUCTION TO MARKETING
MODULE 2: MARKETING MIX
MODULE 3: PRODUCT LIFE CYCLE
MODULE 4: RELATIONSHIP MARKETING
MODULE 5: MARKETING ENVIRONMENT AND ANALYSIS

Contact Form

Language(s)

English